About The Course
Financial ratios—such as ROI (return on investment) or ROA (return on assets)— are a valuable tool for measuring a company’s progress against a financial goal, a certain competitor, or the overall industry. In this course, professors Jim and Kay Stice explain the financial ratios found on balance sheets, income statements, and cash-flow statements and provide examples from real-world companies such as Walmart, Nordstrom, and McDonald’s. They help you understand how to use financial ratios to analyze or benchmark your company against other companies.
- What are financial statements?
- Understanding the DuPont framework
- Working with common-size financial statements
- Reviewing profitability, efficiency, and leverage ratios
- Analyzing potential-pitfall ratio